DESIGN
BANK
by stefanusable

28 ad concepts drawn from award-style print work, each turned into a prompt for hyper-realistic image generation. Set your context once and every prompt updates to fit it.

Playbook What the references have in common, and how to use this bank ↓

8 patterns from the references

  1. One idea, one subject. Every strong pin has a single focal object, usually dead-centre. The background is only there for contrast.
  2. The picture says it, the headline confirms it. Six words or fewer, often an idiom or a wink: "Keeps your eyes wide open", "Holds the impossible". The headline never describes what you can already see.
  3. Borrow a symbol people already know. Alarm clock means morning, a heart means care, a zebra's stripes become stains. Swap one part for the product and the meaning comes free.
  4. The more absurd the idea, the more real the finish. Pores, dust, condensation and soft contact shadows make the impossible believable.
  5. Use one colour. One saturated brand colour (red, green, yellow or blue) as the whole backdrop, with the product contrasting against it.
  6. Use scale. Make the product huge (a sneaker through the ceiling, a chip as a wave) or the people tiny (a repair crew on lips).
  7. Keep the brand small. The logo goes small in a corner. The product is the branding.
  8. Make series. The best ones are sets of three: revolver, pencil, missile; zebra, dalmatian, leopard. That's why carousels have a Series mode.

The Signature look

A soft gradient in your brand colour that is brightest behind the subject. The subject sits in the centre, in front of a huge headline, and covers the bottom of the letters like a magazine cover. It is the default for every concept that suits it.

  • Headline: 1–3 words, so it can be huge
  • The subject covers at most a third of the letters
  • Pick the main colour for its mood; the product should contrast with it

How to use it

  1. Fill in Your context once.
  2. Choose Single or Carousel (2–4 slides, as a Story arc or a Series).
  3. Open a concept. Add your own idea, or leave it blank and the model invents one.
  4. Copy the prompt into ChatGPT's image generator. Attach your product photo if you ticked that option.
  5. For carousels, generate slide 1, then attach it to each later slide.
  6. If one word comes out wrong, reply "Keep everything, fix only the headline to: …"