Playbook What the references have in common, and how to use this bank ↓
8 patterns from the references
- One idea, one subject. Every strong pin has a single focal object, usually dead-centre. The background is only there for contrast.
- The picture says it, the headline confirms it. Six words or fewer, often an idiom or a wink: "Keeps your eyes wide open", "Holds the impossible". The headline never describes what you can already see.
- Borrow a symbol people already know. Alarm clock means morning, a heart means care, a zebra's stripes become stains. Swap one part for the product and the meaning comes free.
- The more absurd the idea, the more real the finish. Pores, dust, condensation and soft contact shadows make the impossible believable.
- Use one colour. One saturated brand colour (red, green, yellow or blue) as the whole backdrop, with the product contrasting against it.
- Use scale. Make the product huge (a sneaker through the ceiling, a chip as a wave) or the people tiny (a repair crew on lips).
- Keep the brand small. The logo goes small in a corner. The product is the branding.
- Make series. The best ones are sets of three: revolver, pencil, missile; zebra, dalmatian, leopard. That's why carousels have a Series mode.
The Signature look
A soft gradient in your brand colour that is brightest behind the subject. The subject sits in the centre, in front of a huge headline, and covers the bottom of the letters like a magazine cover. It is the default for every concept that suits it.
- Headline: 1–3 words, so it can be huge
- The subject covers at most a third of the letters
- Pick the main colour for its mood; the product should contrast with it
How to use it
- Fill in Your context once.
- Choose Single or Carousel (2–4 slides, as a Story arc or a Series).
- Open a concept. Add your own idea, or leave it blank and the model invents one.
- Copy the prompt into ChatGPT's image generator. Attach your product photo if you ticked that option.
- For carousels, generate slide 1, then attach it to each later slide.
- If one word comes out wrong, reply "Keep everything, fix only the headline to: …"